Vision 2030 - The Rotorua Way

Thanks for taking the time to provide your feedback, consultation on the Vision 2030 - The Rotorua Way has concluded. 
For more ways to have your say visit the homepage to see our current consultations.

Vision 2030 - The Rotorua Way has now been adopted by Council.

View the final document:
Vision 2030 - The Rotorua Way - Final Document (1.72 MB) (pdf)
Vision 2030 - The Rotorua Way - Final Document (online flip book)


The challenge of shaping our place and our people is one we all share and I thank all those who provided input and continue to make a contribution.

The Rotorua Way will focus on what makes Rotorua special – the district’s active environment, our strong Te Arawa culture and manaakitanga, the fantastic lifestyle we can enjoy and the diverse economic

Vision 2030 - The Rotorua Way has now been adopted by Council.

View the final document:
Vision 2030 - The Rotorua Way - Final Document (1.72 MB) (pdf)
Vision 2030 - The Rotorua Way - Final Document (online flip book)


The challenge of shaping our place and our people is one we all share and I thank all those who provided input and continue to make a contribution.

The Rotorua Way will focus on what makes Rotorua special – the district’s active environment, our strong Te Arawa culture and manaakitanga, the fantastic lifestyle we can enjoy and the diverse economic opportunities that exist here. Together, these make Rotorua a unique place in which to live, work and invest and to visit.

We also identified areas of opportunity which will help us to build on and further enhance those
strengths. We needed to identify what makes Rotorua special to provide clear direction and focus, to ensure that as our district grows we preserve and enhance what is critical to our community and to the
district’s ongoing success.

The Rotorua Way provides the direction for the next few years, guiding our long-term, annual and spatial plans and decision-making around key projects and initiatives. These future-focussed plans, key projects and initiatives are how we will deliver Vision 2030.

Thanks for taking the time to provide your feedback, consultation on the Vision 2030 - The Rotorua Way has concluded. 
For more ways to have your say visit the homepage to see our current consultations.

Category journey so far   Show all

  • The journey so far...

    City Aerial

    Rotorua Vision 2030 established long-term goals for our district. The last three years were focussed on areas needing urgent attention – these became the 2016 Priorities

    During the past few years we have seen the district progress and current indicators point to continued growth and investment. The local economy is performing above the national average, unemployment has been dropping and sectors like tourism, retail and hospitality are doing very well. It’s important we keep that momentum going.

    Rotorua is also a place of interest for businesses and investors from outside the district and people looking to move to the regions. Our population passed 70,000 during 2016 which is a reversal of a decade-long decline pre-2014 so we are a growing, as well as thriving, district.

    We acknowledge that with growth and progress come pressures – on infrastructure like roads, water supplies and waste water systems, on public facilities, on housing stock and accommodation and on service and hospitality sectors. These challenges need to be dealt with but many also present as opportunities.