What are these 'Focus Groups'?

Focus groups are a way to pre-engage with groups within the community. This information from the focus groups will support in gaining the understanding and information needed to define the purpose of a rating review.

Details: If you register and are selected to be on a focus group:

  • A commitment of attending just one focus group
  • A focus group session is likely to take approx 2 hours
  • You will be given a small koha as a way of reciprocity for you times & input
  • Venue will be a central location for the participants
  • Times and dates to be confirmed


The focus groups will cover a range of key community sectors and existing rating categories.

  • Urban residential - Wider urban area of Rotorua city
  • Lakes Communities& Rural Villages - Villages outside of Rotorua City e.g. Okareka, Reporoa, Mamaku, Rotoma
  • Rural Lifestyle Block - Property outside of Rotorua City no larger than 2 hectares
  • Farming - Larger than 2 hectares of rural land often used for farming purposes
  • Industrial - Property that is zoned for industrial use
  • Accommodation (Motel, hotel, B&B etc.) - Commercial property used for accomodation purposes
  • Commercial - Commercial property used for business/commercial purposes
  • Iwi/Hapu/Multiple owned Maori Land

Within the focus groups the existing rating framework will be explored and the legislation/rules around rating demystified. The focus groups will then share feedback and experiences on how Rotorua's rates are allocated across the district.

We are currently working on being able to deliver the focus groups online in a webinar environment for out of district ratepayers etc. We will confirm this shortly and offer the option where appropriate.
Categories: focus groups
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